Email Marketing has become of the most popular forms of direct marketing and the next step for many businesses is to then Integrate their email marketing into the business mainstream. If you business captures information about clients, then you should be integrating this into your email programs, by sending an introductory email the client can then choose to subscribe to your database or they can request that they are not put on any mailing lists.
Read the full article here: Integrating Email Marketing Into the Business Mainstream
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What if OP gave him up because he simply didn’t want him, and now he feels guilty, I am just throwing that option out since we don’t know the whole story, I am ready for my thumbs down, I just wanted to point out it could have been either.